What are they? 🤔
Press Assets are the photos, videos, and logos of the event. The Press Pack, on the other hand, is a comprehensive document filled with event details, artist bios, schedules, and more. Together, they equip journalists with everything they need.
Flash from the Past:
Previously shared as physical folders, the digital age has turned these into downloadable links or digital kits.
How’s this different from Accreditation?
While Press Packs equip journalists, Accreditation gives them the necessary access at the event.
- Who creates these?
The event’s PR team or the organizing body.
- Do all events have them?
Ideally, any event seeking media coverage should provide these tools.