What is an Artist Bio?

An artist bio (short for artist biography, and also called a band bio) is a short written profile of a musician, band or performer, used by promoters, venues, festivals and media to introduce the act and promote their shows. It is a core part of an act's press pack, alongside press photos and logos. A good bio helps sell tickets as well as win bookings.

How an artist bio is used

A bio travels with an act from booking to show day:

  1. Write it: the artist or their team writes short, medium and long versions.
  2. Send it: it goes to agents, promoters and festivals with the press pack.
  3. Publish it: venues and festivals use it on event listings, ticket pages and apps.
  4. Promote: journalists and radio use it for previews and interviews.
  5. Update it: it is refreshed with each new release or major tour.

Festivals and venues gather bios, photos and other details from each act, which they keep together with performances in Crescat.

Artist bio vs press release

An artist bio describes who the act is, and changes slowly. A press release announces specific news, such as a new album or tour, and is dated. Press releases often end with a short bio.

What to include in an artist bio

  • Who the act is: name, genre and where they are from
  • Their sound, in plain words
  • Key releases and career highlights
  • Notable shows, festivals or support slots
  • Press quotes or awards
  • What is coming next, such as a release or tour
  • Links to music, video and social channels

Frequently asked questions

How long should an artist bio be?

Have three versions: one or two sentences for listings, around 100 words for programmes and websites, and 300 to 500 words for press.

Should an artist bio be in first or third person?

Third person is standard, as it reads well when venues and press reuse it. First person can suit personal websites and social media.

What makes a good artist bio?

Clear, specific details instead of vague praise, with the most important facts first. Keep it current and easy to copy. Avoid long lists of influences; one or two well-chosen comparisons say more.

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