Explanation of 'Date Holds'

When it comes to live event production, especially in the music industry, the term "date holds" is commonly used to indicate the status of a potential event date.

Date Holds

When an artist or event organizer is considering booking a specific date for a live performance or event, they may place a "hold" on that date with the venue or promoter. This essentially means that they are reserving the date for their potential event, but it is not yet confirmed.

• Date holds allow the artist or organizer time to finalize details, such as securing funding, confirming other performers, or coordinating logistics.
• During a date hold, the venue or promoter cannot book another event on that date, giving the potential event priority.