What is VIP at Live Events?

VIP (very important person) at live events means guests who receive extra access or perks, whether through a paid VIP ticket package or as invited guests of the artist, promoter or sponsor. VIP areas, viewing platforms and packages are now common at concerts, festivals and sports events. For many events, VIP sales are an important extra source of income.

How VIP is managed at events

VIP access is planned and run in five steps:

  1. Design the offer: decide what VIPs get, such as a bar, viewing area or merch.
  2. Sell or invite: sell VIP packages through ticketing, or add invited guests to a list.
  3. Prepare: build the VIP area and brief hospitality and security staff.
  4. Check in: guests collect wristbands or passes at a VIP entrance.
  5. Host: staff look after VIPs during the event and handle extras, such as meet and greets.

Invited VIPs, artist guests and industry contacts are often handled through guest lists in Crescat, so the door team knows who to let in.

VIP vs backstage access

VIP usually means a better front of house experience: a separate bar, toilets or viewing platform. Backstage access is for people working with the show, such as crew and the artist's guests, and is controlled by accreditation. A VIP ticket rarely includes backstage access.

What a VIP package often includes

  • A separate entrance with shorter queues
  • A VIP bar, lounge or viewing platform
  • Better toilets and seating
  • Exclusive merch or a souvenir pass
  • Early entry or a sound check visit
  • A meet and greet with the artist, at higher levels

Frequently asked questions

Is a VIP ticket worth it?

It depends on what is included and what matters to you. Compare the perks, such as better viewing or shorter queues, with the extra cost. Check exactly what is included, as packages with similar names can differ a lot between events.

Who gets VIP guest passes?

Usually sponsors, partners, press, industry contacts and guests of the artist or promoter. Numbers are limited and agreed in advance.

Can VIP areas affect event safety?

Yes. VIP areas count towards capacity and need their own exits, staff and security, so they are included in the event's safety planning.

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